Cosy Sunday Club will be arranged in 3 Tiers based on the amount the customer purchases. The money the customer spends is converted into tokens COSY Coins* at the rate of 1:1. Each club member will receive benefits (discounts, experiences, promotions) in correlation with their tier. It would be desirable to call the tiers something flattering, not 1,2 and 3 or bronze, silver and gold, as that could make the customers feel less-than even though they are spending considerable amounts of money.

The benefits of club members will be split into 5 main areas: Discounts, Birthday Gifts, Access to Unique Club Collections, early access to discounts, and personalization.

Member invitations are sent after a purchase is made via email and is included when purchases are delivered.